Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
Given patients have limited time with physicians, brand marketers wonder if patients feel they have enough information from their doctors to make health decisions. This strategic insight (SI)…
While pharma has been slow to engage patients through social channels due to hazy regulatory guidelines, for healthcare brands that wish to remain relevant, a social media strategy is imperative…
Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to…
This Strategic Insight discusses the importance of providing financial support to cost sensitive consumers. Question answered in this report: How strong is the influence of costs on…
For pharmas, mobile poses a critical opportunity for patient engagement. Smartphones have become the screen with which many consumers interact most throughout the day, serving as pocket information…
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
This Strategic Insight discusses the importance of reaching consumers online during the moments that matter. Question answered in this report: How strong is the influence of Rx information…
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…