Commercial Effectiveness

Refine your commercial strategy by understanding care dynamics, the competitive landscape, and unmet needs for physicians and patients

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Build a commercial strategy aligned to today’s commercial landscape

Successful product launches and growth require understanding and supporting the perspectives and needs of diverse stakeholders across the care landscape:

  • Identifying physicians and facility accounts with the highest volumes of patients who would benefit from your product.
  • Addressing patients’ unmet needs across diagnosis, referral and treatment pathways.

Clarivate integrated medical and pharmacy claims contain granular detail on the activities of 2M+ HCPs across 640K sites of care, and 220M+ patients every year, to provide the longitudinal breadth and depth you need to develop and refine a successful commercial strategy.

Identify opportunities and challenges in treatment access

  1. Measure patient adherence, persistency, and switching behaviour

    Compare medical submits and remits to understand patient and payer paid amounts, including detail on prior authorizations, quantity limit, step therapy, and denials with rationale specificity


  2. Refine commercial targeting based on HCP prescribing and affiliations

    Identify the best KOLs to drive early product adoption and refine your growth strategy by mapping and targeting HCPs across the full account landscape with a holistic view of 6.5M+ affiliations and 1.5K+ ACOs


  3. Identify and segment patients who would benefit most from your product

    Pinpoint specific patient populations that are best fit for your product based on in-depth patient demographic and health metrics captured in EHR and registry data* including vital signs, lab measures, and disease characteristics

* Available through our Real-World Data analytics solutions

Timely data and support to answer your key business questions

  1. Respond to market changes as they happen with high-frequency updates

    Refreshed every 10 days, Clarivate Real-World Data Product enables you to respond to market changes in near-real-time for improved brand positioning

  2. Understand market dynamics in rare, chronic, and complex disease areas with high coverage of specialty pharmaceuticals

    Our specialty pharmacy claims data covers 1000+ distinct specialty drug formulations to provide insights into patient populations suffering from chronic and rare diseases, so you can manage complex market dynamics

  3. Confidently assess growth opportunities with dedicated support from our experienced customer care team

    Clarivate has a dedicated customer team of data analysts, therapy experts and project managers available to assist in deriving critical insights and answering your specific business questions

Real-World Data analytics

Layer in custom analytics to derive key insights and actionable recommendations

Organizing, analyzing, and acting on insights from disparate data sources requires significant investments of time and resources.

Clarivate Real-World Data analytics complement our Real-World Data Product by activating our in-house team of experienced data scientists and consultants to help you understand how real-world patient, HCP and payer trends impact your business, and how you can prioritize initiatives to maximize ROI and take advantage of opportunities within the competitive landscape.

Related solutions


How can real-world data support your commercial stakeholder engagement strategy?

Learn how Clarivate can help you advance innovation.

Speak to our team today