Cybercitizen Health U.S. 2015 – Bottom Line Report – Mobile Strategy Playbook

For pharmas, mobile poses a critical opportunity for patient engagement. Smartphones have become the screen with which many consumers interact most throughout the day, serving as pocket information reference tools and organizational Swiss Army Knives, a source of health information lookup and health management resources. This report explores how consumers use their smartphones for health and how pharma might best inform and assist them through that device.

Questions answered in this report:

  • How does mobile technology fit into consumer health behavior?
  • How can mobile solutions drive greater patient engagement?
  • How can pharmas better target the mobile consumer?
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