Research Reports | Multichannel Engagement
February 2016

Cybercitizen Health U.S. 2015 Strategic Insight Report – How strong is the opportunity to reach smartphone using patients through mobile advertising?

As mobile advertising capabilities advance such as the ability to re-target  TV ad  viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How strong is the opportunity to reach smartphone using patients through mobile advertising?

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