Cybercitizen Health U.S. 2015 Strategic Insight Report – Are brands missing the chance to engage underserved patients?

Given patients have limited time with physicians, brand marketers wonder if patients feel they have enough information from their doctors to make health decisions. This strategic insight (SI) highlights examples of online condition groups who feel they need more information than their doctors provide. Moreover, this SI discusses whether current online resources are filling the knowledge gap, of if there is an opportunity for brands to provide better online tools to support consumer decision making.