With so many information sources available to physicians, it is crucial that pharma ensure they are providing the information physicians need and want to provide meaningful engagements on their…
One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must…
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
With patients becoming more involved in their treatment decisions, it is crucial that pharma arm physicians with the tools they need to support these conversations. Questions answered in…
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
This strategic insight includes 3 key takeaways from the 2015 Taking the Pulse® Europe study. TTP EU is a study and strategic advisory service focused on helping pharma companies understand how…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Internal Medicine Physicians learn about prescription treatments and…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Cardiologists learn about prescription treatments and interact with…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Neurologists learn about prescription treatments and interact with…