One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must leverage doctors to distribute and recommend content and services to their patients. What types of pharma content do EU consumers want from their doctors, and how can pharma help them? This Strategic Insight covers the essentials.
Questions answered in this report:
What types of pharma content do EU consumers want their doctors to provide?