Cybercitizen Health Europe 2015 Strategic Insight Report – Is investment in “high-investment” patient support solutions worthwhile?

Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail, and losing viewers. Research shows that high shares of online EU patients across countries feel that video should be under a certain length of time.

Questions answered in this report:
What is the optimal length of time for online health video?