Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma drive consumer engagement on websites?

Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to pharma websites after that. Pharma marketers much think about what website features and content will drive continued engagement with their target audience, and this Strategic Insight covers the essentials.

Questions answered in this report:
How can pharma drive consumer engagement on websites?