3 Key Takeaways From 2015 Taking the Pulse Europe 2015 Strategic Insight Report

This strategic insight includes 3 key takeaways from the 2015 Taking the Pulse® Europe study. TTP EU is a study and strategic advisory service focused on helping pharma companies understand how EU5 physicians learn about prescription treatments and interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps, tablet reps and online promotion.

Question answered in this report:

  • How can tablet reps be better utilized in Europe?
  • What content are physicians looking for on pharma websites?
  • What pharma sponosred content are physicians interested in accessing?
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