Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on…
Each Therapeutic Segmentation Module (TSM) is a comprehensive profile of the adoption of digital media and technology for health and treatment information of a target therapeutic market segment,…
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Alzheimer’s Disease patients and caregivers want to interact with manufacturers, assess their…
Taking the Pulse® Nurses, Nurse Practitioners, and Physician Assistants is a study and strategic advisory service focused on helping life sciences companies understand this key HCP audiences’…
Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand physicians who treat hepatitis C digital behavior and pain points, identify emerging…
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Findings from Taking the Pulse® U.S. 2015 reveal physician use of pharma-provided resources on EHR systems is still nascent. However, substantial shares of physicians who have used pharma-…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Asthma Patients want to interact with manufacturers, assess their content and service…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Hep C Patients want to interact with manufacturers, assess their content and service…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Erectile Dysfunction (ED) Patients want to interact with manufacturers, assess their content…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Diabetes Type 2 Patients want to interact with manufacturers, assess their content and service…
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Low Testosterone Patients want to interact with manufacturers, assess their content and…