ePharma Physician 2015 Strategic Insight Report – How can pharma support PCPs using financial tools?

This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on helping clients understand how physicians learn about prescription treatments and interact with manufacturers, assess physician content and service preferences, and optimize cross-channel interactions such as websites, apps, tablet reps and online promotion.

Questions answered in this report:

  • How can pharma support PCPs using financial tools?
  • Which financial tools do PCPs use the most, which tools are they most interested in?
  • Through what channels should pharma promote any financial tools available to physicians?
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