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CompuMark named “Highly Recommended” trademark service provider by World Trademark Review

CompuMark is honored to be recognized as “Highly Recommended” trademark service provider for Searching and Watching in World Trademark Review’s annual WTR 1000. According to its corresponding press release, the WTR 1000 is the “definitive directory exclusively dedicated to identifying the world’s leading trademark legal services providers.” The results are based on extensive research that […]

Technology has revolutionized trademark research and it will never be the same

Trademark research has always been a pivot point in the creation and registration of any brand. The necessity, both legal and commercial, to ensure your new creation is different from anything already out there is absolutely vital for your brand’s uniqueness, growth and success in the long run. Moreover, this becomes especially true, when we’re […]

A Look at Brand Lifeguarding: Trademark watching best practices

Guest post by Tore DeBella, Trademark Associate with Drinker Biddle With trademark infringement and misappropriation on the rise worldwide, trademark professionals are facing unprecedented challenges in protecting the brands in our care. The good news is that adhering to some fundamental techniques for safeguarding those brands—including trademark watching—can help mitigate the risk. That was the […]

Linguistics Matter: How your trademark translates may define your global brand success

Unique and authentic. Relevant but differentiating. Engaging.  These are just a few attributes brand owners typically strive for when developing new product, service or company names. What can be easily forgotten, but is equally important, is that your name should also “work” across borders – in foreign languages, countries, and cultures. There are countless examples […]

Innovation in motion: Transforming how dynamic trademarks are reported

“What you see is what you get.” That’s how the European Union Intellectual Property Office (EUIPO) describes a recent change in the filing requirements for trademark designs featuring motion, multimedia elements, holograms or 3D elements. “What you see is what you get” also describes a new way CompuMark delivers search and watch results for such […]

The importance of a dual-handed approach

The importance of trademark clearance and brand protection grows alongside expansion of trademark filings A recent Special Focus article in the World Trademark Review Yearbook 2017/18 underscored that the rise in trademark applications is making it more difficult for brand owners to register new marks that are “unique, meaningful and do not purportedly pose a […]

Manuka honey trademark dispute escalates into sticky situation

Many food and drink producers take pride in the local heritage of their products. Whether it’s red wine produced in the Chianti region of Italy or single malt whisky produced in Islay, Scotland, the cultural identity of such products forms a large part of their overall appeal. One such item with distinctly antipodean roots is […]

No such thing as a free launch

No Such Thing as a Free Launch Whatever did we do without Google? These days we love “googling;” it’s how we research our lives. But sometimes we love it so much that we don’t recognize its shortcomings. For example, late last year a tech website featured tips on naming start-ups. It advised budding entrepreneurs to […]

TM go365™ goes head-to-head against the competition

Constant innovation and being first to market are said to be among the primary ingredients to business success. Markets are fickle and are always seeking the “new and different”; traditional seasonal cycles no longer exist; and more often, businesses are refreshing their portfolios with new brands and even offshoot businesses. There’s little surprise then that […]

The great fintech name grab

A decade or so ago, most banks and financial services companies had solid, reliable names such as National Westminster, HSBC and Bank of America. These titles were dry and uninspired, perhaps. But, there was no reason for these banks to even attempt to be anything different from the traditional institutions that they were. Consequently, when […]