Key benefits and uses
Pinpoint current drug positioning and uptake in one snapshot to facilitate forecasting.
Drill down into physicians’ treatment sequences and understand who to position against or how to defend share.
Identify untapped treatment scenarios and key competitors to aid trial design.
Evaluate unique disease-specific treatment patterns and dynamics to plan and manage sales and marketing resources and execute commercialization messages.
Discover untapped populations to expand product share and drive strategic decisions.
Questions answered
•Where is my product positioned vs. competitors in the treatment journey?
•What are physicians’ most frequent treatment sequences. Who is benefiting and how can I defend my asset’s share and position?
•What are the market-relevant treatment scenarios according to oncology experts?
•Where are the untapped business opportunities that I can capitalize on?
•How can I optimize trial design and ensure a competitive edge for my pipeline asset?
GEOGRAPHY
United States.
PRIMARY MARKET RESEARCH
Survey of 100 U.S. medical oncologists.
Product description
Treatment Sequencing provides disease-specific, sequential treatment patterns in market-relevant treatment scenarios and drug share mapped to treatment journey. The quantitative sequencing analysis illuminates drug positioning through primary market research-based insights from physicians and Clarivate oncology experts’ assumptions.
- Non-Small-Cell Lung Cancer - Current Treatment - Detailed, Expanded Analysis: Treatment Sequencing (US)
- Abstract
- Treatment Sequencing Non-Small-Cell Lung Cancer US May 2023
Liseth Parra
Liseth Parra, Ph.D., is an analyst on the Oncology team at Clarivate. She has extensive background in oncology research and market analysis. She completed a postdoctoral fellowship in oncology at Brigham and Women’s Hospital in Boston, along with commercial work as an oncology research analyst for Kantar Health and as an independent consultant. She also worked as a research fellow at the Novartis Institutes for BioMedical Research in Basel, Switzerland, and at the Fritz Lipmann Institute in Jena, Germany. Dr. Parra completed her doctorate in neurosciences at the University of California in San Diego.