Patient Playbook | Multiple Sclerosis | U.S. | 2017
MS patient profile & health attitudes: How digitally engaged are MS patients and what challenges do they anticipate facing with the healthcare system over the next few years?
Digital patient journey: How do MS patients leverage online resources along the patient journey?
New symptoms: How likely are MS patients to consult digital resources before seeing physicians and how should brands message to them in those moments? What is the impact of online resources when preparing for a doctor’s visit?
Point of care & diagnosis: How to support physicians for improved point of care patient experience? How impactful is a positive point of care experience on patient outcomes?
Treatment selection: What is MS patient involvement in treatment decisions? What sources do they utilize for Rx info and how influential are they?
Brand access & cost consideration: How are costs impacting MS patients’ treatment decisions?
Condition management: What emerging technologies are changing the way MS patients are managing their condition? How to increase utilization of pharma patient support services?
Treatment adherence: Why are MS patients non-adherent? What type of tools are they interested in using to help with medication adherence?