Patient Omnichannel Insights | Cybercitizen Health | 2023 | US | HPV Vaccines

Patient Omnichannel Insights | Cybercitizen Health | 2023 | US | HPV Vaccines

Our 2023 study among patients and caregivers provides detailed insights and recommendations on the information-seeking behaviors (content needs, format preferences, and channel preferences) of patients and caregivers who are eligible for the HPV vaccine.

 

This report explores how patients and caregivers who are eligible for the HPV vaccine access content across specific channels along the vaccination journey.

 

Topics covered:

 

  • HPV vaccine landscape
    • Latest developments and key coverage on HPV vaccines
  • Patient and caregiver’s perspectives along the journey to vaccination
    • Unmet needs and the type of content that would address those needs during the vaccination journey
  • Key channel insights and digital opinion leader (DOL) activity
    • Leverage key channels and partner with key digital opinion leaders (DOLs)

 

This report contains the analysis of the data collected among patients and caregivers eligible for the HPV vaccine (adults 19-45) n=400, is layered with online conversations n= 6,303, and the analysis of search and traffic data captured by several digital analytic tools.