How digitally engaged are EU private payers? Cybercitizen Health® Europe 2014 Strategic Insight Report

Levels of digital engagement correspond closely with insurance type across the EU5 markets, with those paying for some of their health costs generally more inclined to use mobile and other digital health tools in their healthcare decision-making, indicating an opportunity for pharmas to assist these consumers with decision support.

Questions answered in this report:
How does use of private health insurance correlate with digital health engagement among EU consumers?