Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Providing an in-depth look at U.S. payers online activity & preferences to inform multichannel engagement strategies Illustrative persona clusters highlighting key U.S. payer types and themes…
Multichannel Payer Marketing® is an in-depth study of U.S. P&T committee members designed to understand multichannel behaviors, preferences and needs to inform engagement strategies The study…
Levels of digital engagement correspond closely with insurance type across the EU5 markets, with those paying for some of their health costs generally more inclined to use mobile and other digital…