The dynamics within the LABA/ICS FDC, LAMA, and biological drug classes will continue to shape the U.S. asthma market. The dominance of branded LABA/ICS FDCs (e.g., GlaxoSmithKline’s Advair, AstraZeneca’s Symbicort) will likely diminish as new generic / branded generic agents continue to launch over the next several years. In addition, the entrance of LABA/LAMA/ICS FDCs could create uptake challenges for Boehringer Ingelheim’s Spiriva. Finally, the launch of novel biologics and potentially an oral therapy will fuel competition and pricing pressure in the severe refractory segment of the asthma market. Overall, with the impending entry of multiple new branded and generic therapies, marketers of current and emerging asthma agents will be faced with increasing challenges to gain favorable formulary position and market uptake.
U.S. Access & Reimbursement provides in-depth insight on the impact of payer policy on prescribing behavior so that clients can build their market access strategy and optimize their brand positioning. This analysis of primary market research with physician specialists and U.S. payers helps clients stay up-to-date on restriction policies, gauge payer and prescriber attitudes toward specific therapies, identify opportunities where brands can capture patient share through market access, and maximize opportunities for emerging therapies by learning how previous brands gained favorable reimbursement or why they stumbled.
Geography: United States
Primary Research: Survey of 100 U.S. pulmonologists and allergists Survey of 30 U.S. managed care organization (MCO) pharmacy and medical directors (PDs / MDs)
Key Drugs Covered: Advair, Breo, Symbicort, Dulera, AirDuo, Wixela, Spiriva, Xolair, Nucala, Cinqair, Fasenra, Dupixent, Trelegy, tezepelumab, fevipiprant, indacaterol / mometasone, Trelegy