Patients diagnosed with a chronic condition in the past three months find it difficult to sort through online health information, and they need better online tools to make health decisions. These…
Taking the Pulse® US is a study and strategic advisory service focused on helping clients develop an effective multichannel HCP engagement strategy by providing an understanding of basic physician…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
Taking the Pulse® Global is a study and strategic advisory service focused on helping clients understand how physicians in global countries learn about prescription treatments and interact with…
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to…
For pharmas, mobile poses a critical opportunity for patient engagement. Smartphones have become the screen with which many consumers interact most throughout the day, serving as pocket information…
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…