EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Oncologist learn about prescription treatments and interact with…
This strategic insight includes 3 key takeaways from the 2015 Taking the Pulse® Europe study. TTP EU is a study and strategic advisory service focused on helping pharma companies understand how…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Internal Medicine Physicians learn about prescription treatments and…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 General Practice/Family Medicine (GP-FM) learn about prescription…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Psychiatrists learn about prescription treatments and interact with…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 PCPs including OB/GYNs learn about prescription treatments and interact…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Interventional Cardiologists learn about prescription treatments and…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 General Practice/Family Medicine (GP-FM) Physicians learn about…
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 Non-interventional Cardiologists learn about prescription treatments and…