Overview: To understand patients’ multichannel, digital behavior and needs, tactics that influence treatment decision making and how to improve patient engagement strategy. Key topics include:…
DRG’s U.S. 2019 Hematology Oncologists vs. Medical Oncologists Multichannel Playbook provides a tactical roadmap to help pharma optimize multichannel marketing strategies through in-depth…
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Taking the Pulse® US is a study focused on helping life sciences clients understand physician digital behavior and pain points and optimize their cross-channel HCP engagement strategy. The…
DRG’s U.S. 2019 PCP Multichannel Playbook with Specialist Comparisons provides a tactical roadmap to help pharma optimize multichannel marketing strategies through in-depth analysis of channel…
Taking the Pulse® US is a study focused on helping life sciences clients understand physician digital behavior and pain points and optimize their cross-channel HCP engagement strategy. The…
Questions answered in this report: Where do patients learn about clinical trials that they can participate in? What are the top motivators to enroll in a clinical trial? What are the top…
Questions answered in this report: How long do U.S. physicians typically spend in the EHR? What are the biggest pain points in the EHR? How can pharma better support physicians at the…
Questions answered in this report: What patient condition groups are most or least interested in using digital therapeutics? What is their willingness to pay for it?
Questions answered in this report: Which health insurance holders have the highest and the lowest awareness of copay accumulator policy? What is expected impact from this policy?
Questions answered in this report: Which pharma companies have the highest reach among U.S. physicians? Which pharma companies were voted most likely to be a partner in care? Give back the…
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient experience, meet them with the right…
Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient experience, meet them with the right content…