How can pharma reach fully autonomous prescribers?
“With both patient involvement in treatment decisions and evaluations or rewards for performance metrics on the rise, U.S. physicians increasingly look to pharma for support with beyond the pill…
Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand ophthalmologists digital behavior and pain points, identify emerging content and service…
Physician’s digital behaviors vary across marketing in the EU5. When planning content strategies for Europe, how much does pharma need to differentiate their content by market? Questions…
More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight…
Consumers are shifting toward using their smartphones for on-the-go health management and tracking, and many of these consumers are exhibiting healthier outcomes and interest in receiving condition…
This strategic insight looks into the impact of content shared by health influencers. Questions answered in this report: What is the benefit of partnering with health influencers on social…
U.S. physicians are spending less time on digital resources during the workday, and more time in their EHRs. Creating partnerships with an EHR vendor can be a daunting task; this SI explores some…
There is an opportunity to improve the overall value of the tablet rep experience Questions answered in this report: Percent of physicians who find tablets make meetings more valuable or not…
Marketers tend to think of online video as a means of reaching younger audiences, but while use of online video is lower in older cohorts, substantial numbers of Boomers and older adults are…
“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from…
ePharma Physician® is a study and strategic advisory service focused on helping clients understand how orthopedic surgeon physicians learn about prescription treatments and interact with…
As HCP resource needs and information-seeking behaviors become increasingly sophisticated, marketers need to understand not just the fundamentals of a successful digital content strategy but also…
Compared to those who research Rx info on a desktop/laptop, those who research Rx info on a smartphone are much more likely to become aware of prescription drugs that could help treat their…
This Strategic Insight covers the key patient trends in the U.S. in 2016 Questions answered in this report: What’s the impact of online resources prior to point-of-care? What’s the…