Maximizing IP to drive strategic advantage

Intellectual property (IP) is a powerful driver of business growth and innovation. Maximizing the value potential of IP requires alignment with corporate strategy and a thoughtful approach to managing IP assets, including patents and trademarks. So how do you achieve this?

Explore this important and timely topic with two panel discussions featuring Alibaba, AkzoNobel, Ferrero, Henkel, Johnson Controls, and Lenovo and other IP leaders managing distinguished global innovations and brands.