While enhancing multichannel engagements between pharma companies and physicians are top of mind for many marketers today, the pharma rep salesforce continues to play a strong role in EU5 markets. In fact, research shows that properly-trained pharma sales reps can have a significant and direct impact on driving digital interactions between pharma and HCPs. This Strategic Insight explores the resources that physicians most rely on reps to receive, and illustrates how reps who show this content on tablets during in-person meetings can drive physicians to continue the conversation with pharma online.