While pharma websites have mainstream reach among U.S. physicians, independent HCP and online journal websites enjoy significantly greater regular physician visitation. As a result, there are opportunities for marketers to expand their reach and influence by sponsoring pharma resources on HCP websites. This Strategic Insight delves into what types of sponsored content have the most traction with physicians, what physician specialties are most interested in these resources, and how impactful this approach to engaging physicians can be.
Questions answered in this report:
To what extent are physicians interested in seeing content sponsored by pharma on independent HCP or journal websites? What types of pharma-sponsored resources are in highest demand? How does the influence of content on HCP websites compare to resources on pharma properties?