U.S. Payer Digital Engagement Playbook | 2018

  • Providing an in-depth look at U.S. payers online activity & preferences to inform multichannel engagement strategies 
  • Illustrative persona clusters highlighting key U.S. payer types and themes 
  • Best-practices and case studies for how other pharmaceutical companies are engaging payers online and utilizing sponsorship/advertising opportunities on non-pharma websites geared towards payers