Multichannel Payer Marketing | US | 2021

“Multichannel Payer Marketing 2021” shows you how P&T committee members use digital sources to make formulary decisions; what they want from pharma digital services; and how to improve your payer engagement.

Analyst insights based on a study of 41 U.S. P&T committee members at MCOs, PBMs, and IDNs.

Key topics include:

  • Digital reliance and info sources
  • influences on decisions
  • COVID-19’s impact on payers’ resource use
  • content and channels
  • payer portals and websites
  • social networks and more