“Multichannel Payer Marketing 2021” shows you how P&T committee members use digital sources to make formulary decisions; what they want from pharma digital services; and how to improve your payer…
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Multichannel Payer Marketing 2020 is aimed to understand how and where U.S. payers obtain information for formulary decision-making, specifically using digital channels in addition to traditional…
Multichannel Payer Marketing® is an in-depth study of U.S. P&T committee members designed to understand multichannel behaviors, preferences and needs to inform engagement strategies The study…