Physician Multichannel Insights | 2022 | Phase I | Taking the Pulse | UK+EU4 | Median Physician

Our 2022 Study among physicians provides significantly more detailed insights on the information seeking behaviors (content needs and channel preferences) of both, primary care physicians and key specialists.

To provide this greater level of details, our physician study runs in two different phases, each covering different topics, and each phase producing a separate specialty-specific report.

Phase I or Taking the Pulse, was fielded during March-June 2022 and it explores the circumstances when physicians look for Product, Medical and Patient information and/or services. It also explores how these types of content impact clinical decisions, with insights aligned to the key conditions each type of specialty treat.

Topics covered within Phase I – Taking the Pulse®


Information-seeking behaviors

  • Circumstances in which specialists need and seek out information
  • Information and services needed in each circumstance
  • Formats and attributes preferred for each type of content/services
  • Channels preferred to access each type of content/services


Patient-care interactions

  • Information needs at key decision making points: immediately before, during, and after patient consultations
  • Messaging conversion driving specialists to take specific actions after accessing each content type
  • Patient requests, needs and outcomes from providing valued information support during physician patient consultations



Refer to our Phase II or Re-Taking the Pulse for more details on the topics covered within those reports.

This report contains the underlying data from Phase I – Taking the Pulse specific to UK+EU4 Median Physicians (n=1130) with insights.

Please refer to the analysis of this  data within the corresponding summary deck.