Physician Omnichannel Insights | Taking the Pulse | 2023 | US | Pediatricians (Only reference data deck)
Our 2023 study amongst physicians offer more detail on the circumstances in which physicians seek specific types of content – product, medical, and/or patient information/services – as well as the channel preferences for each of these content types. The study highlights how accessing each of these content types—through the corresponding preferred channel— influences physicians’ clinical decisions.
Topics covered in the study:
Information-seeking behavior insights
- Circumstances in which physicians seek out information.
- Specific content types needed in each circumstance.
- Preferred formats and their corresponding attributes for each type of content.
- Preferred channels to access each type of content.
- Influence of content/channel relationship on clinical decisions.
Patient-care interaction insights
- Physician-patient dynamics during in-person and virtual consultations.
- Prescribing behaviors across in-person and virtual consultations.
- Reasons why physicians consult information to support their clinical decisions at the point of care (in person vs. virtual)
- Content needed to support clinical decisions at the point of care (in person vs. virtual).
- Likely action taken after accessing each content type at the point of care (in person vs. virtual).
Digital Health Insights
Physician’s attitudes towards Artificial Intelligence (AI) and Machine Learning (ML).
- Physician identified reasons to use AI/ML and other Digital Health solutions.
- Digital Health tools used by physicians.
- Physician identified value of Digital Health solutions.
- Prescribing behaviors of:
- Digital medicine solutions.
- Digital therapeutic solutions.
- Preferred channels consulted to learn about Digital Health (medicine + therapeutic) solutions.
This report contains the underlying data from Taking the Pulse 2023 specific to US Pediatricians [n= 100]