How can reps boost script engagement and script lift? | ePharma Physician 2017 | Strategic Insight

Pharma sales reps should couple product information with detailing features during in-person meetings to better engage the HCPs and ensure script lift.

Questions answered in this report:

  •  How many US physicians are actually prescribing the drugs dicussed in the rep meetings?
  • What information & services discussed during the meetings influence HCPs’ prescribing decisions?
  • To what extent each of these information & services influence scripting?
  • How can the pharma reps use them to make the in-person meetings more impactful on scripts?
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