ePharma Consumer 2015 – HIV-AIDS Patients Segmentation

Each Therapeutic Segmentation Module (TSM) is a comprehensive profile of the adoption of digital media and technology for health and treatment information of a target therapeutic market segment, such as cancer patients, Type 2 diabetes patients, or parents of children with ADHD. ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies.