Stage of disease, resectability of the primary tumor, and BRAF-mutation status (in the unresectable or metastatic setting) are key parameters that influence the treatment paradigm of malignant melanoma. Combination regimens including Bristol-Myers Squibb’s Opdivo plus Yervoy, Novartis’s Tafinlar plus Mekinist, and Roche’s Zelboraf plus Cotellic are an integral part of the treatment algorithm for unresectable or metastatic disease. This content explores surveyed medical oncologists’ current treatment practices and the key factors that shape their prescribing choices.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so you can create specific messaging around these treatment dynamics in order to more effectively increase or defend your market position.
Markets covered: France, Germany, Italy, Spain, United Kingdom.
Primary research: Survey of approximately 50 medical oncologists in each EU5 country fielded in May 2018.
Key drugs covered: Yervoy, Opdivo, Keytruda, Zelboraf, Tafinlar, Mekinist, Cotellic, Imlygic.