Prior to the launch of Hemlibra, the hemophilia market consisted solely of factor-based products. The use of factor concentrate is highly varied; brand-dependent dosing and infusion frequencies, layered on top of patient differences and preferences, result in a complex management landscape. DRG anticipates that the next ten years will be exciting in the hemophilia space. Pipeline activity is high, and new agents offer compelling clinical profiles; however, currently available factor-based agents are entrenched, and we anticipate they will continue to experience significant uptake.
Current Treatment: Physician Insights provides physician insights on treatment dynamics, prescribing behavior, and drivers of brand use so that clients can create specific messaging around these treatment dynamics in order to more effectively increase or defend their market position.
PRIMARY RESEARCH INFO
Hemophilia Current Treatment: Physician Insights is a primary market research study evaluating physician self-reported prescribing and treatment practices in hemophilia. E-mail invitations were sent to hematologists to participate in an online survey. 75 hematologists completed the survey. The survey took approximately 30 minutes to complete. Fieldwork occurred in April 2018.
To qualify, respondents met the following screening criteria:
After meeting the screening criteria, respondents were directed to an online survey, and respondents were paid an honorarium for their participation. Statistical significance testing was done when appropriate, including anticipated versus current allocations, subgroups, and brands.
Aptevo Therapeutics, Bayer HealthCare, Bioverativ, Chugai, CSL Behring, Novo Nordisk, Octapharma, Pfizer, Roche, Shire
Advate, Adynovate, Afstyla, Alprolix, Benefix, Eloctate, FEIBA, Helixate, Hemlibra, Idelvion, Ixinity, Kogenate, Kovaltry, NovoEight, NovoSeven, Nuwiq, Rixubis, Xyntha