Nearly 1 in 5 European patients says their doctors don’t provide them enough info about treatments. This Strategic Insight explores how pharmas can better target these patients with information…
More than two-thirds of online consumers use search engines for health information, and of the online consumers who use search engines for health, many click on paid search ads. However, paid…
The Cybercitizen Health® Europe 2014 survey was fielded in Q3 of 2014. In total, 3018 adults (age 18 and over) were surveyed in these countries: the United Kingdom (n=606), France (n=604), Germany…
Patients who don’t get enough time with their doctors at the point-of-care are researching online before their appointment and are interested in receiving patient education materials while at the…
Research shows that three in five European consumers go online to look for health information when experiencing new symptoms. This report looks at how companies can reach them and what the most…
We’re in the very early stages of a technologically driven revolution in healthcare that will see us move from an erratic, episodic mode of care centered on fixed points in time and space—…
This strategic insight discusses the opportunity for pharma brands to reach consumers on Tumblr.
This Strategic Insight discusses the potential for mobile health/wellness apps in Europe.
This module will discuss how brands can mature their patient centric offerings by integrating various digital data sources into their patient journey mapping exercises.
Patients requesting a specific drug by name are much more likely to report that their doctors took some step to help ensure affordability. They’re also much more likely to have taken cost-related…
This strategic insight covers the key patient trends in Europe related to the point of-care.
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…