More than two-thirds of online consumers use search engines for health information, and of the online consumers who use search engines for health, many click on paid search ads. However, paid…
Patients who don’t get enough time with their doctors at the point-of-care are researching online before their appointment and are interested in receiving patient education materials while at the…
We’re in the very early stages of a technologically driven revolution in healthcare that will see us move from an erratic, episodic mode of care centered on fixed points in time and space—…
This strategic insight discusses the opportunity for pharma brands to reach consumers on Tumblr.
Types of video content to publish on YouTube
More than 2 in 5 U.S. physicians report that their practices participate in an Accountable Care Organization and/or an Integrated Delivery Network. This report explores physician behaviors within…
This module will discuss how brands can mature their patient centric offerings by integrating various digital data sources into their patient journey mapping exercises.
Patients requesting a specific drug by name are much more likely to report that their doctors took some step to help ensure affordability. They’re also much more likely to have taken cost-related…
Developing quality digital touchpoints are important for physicians of any age.
Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the multiple sclerosis patients experience, meet them with…
This strategic insight discusses the importance of financial assistance for medication adherence.
How can pharma reach fully autonomous prescribers?
Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand ophthalmologists digital behavior and pain points, identify emerging content and service…
More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight…