Nearly 1 in 5 European patients says their doctors don’t provide them enough info about treatments. This Strategic Insight explores how pharmas can better target these patients with information…
Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand oncologists digital behavior and pain points, identify emerging content and service…
ePharma Physician® is a study and strategic advisory service focused on helping clients understand how interventional cardiologists learn about prescription treatments and interact with…
Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand interventional cardiologists digital behavior and pain points, identify emerging content…
More than two-thirds of online consumers use search engines for health information, and of the online consumers who use search engines for health, many click on paid search ads. However, paid…
The Cybercitizen Health® Europe 2014 survey was fielded in Q3 of 2014. In total, 3018 adults (age 18 and over) were surveyed in these countries: the United Kingdom (n=606), France (n=604), Germany…
This Strategic Insight provides recommendations how to enhance search investments and increase pharma websites visitation.
This report looks into the opportunity for pharma in providing adherence solutions as a value-add and finds modest use but substantial demand among physicians.
Taking the Pulse® Global is a research study and strategic advisory service that identifies the digital channel behaviors and preferences of physicians in global markets. The 2017 version of the…
Developing beyond-the-pill offerings takes pharmas well out of their comfort zones. Identifying opportunities for value-adds is a challenge for brands in many categories—hence the proliferation…
Patients who don’t get enough time with their doctors at the point-of-care are researching online before their appointment and are interested in receiving patient education materials while at the…
Half of patients do online research after receiving Rx from their doctor and not all end up filling it after doing so. This Strategic Insight looks into what type of information patients look for…
Research shows that three in five European consumers go online to look for health information when experiencing new symptoms. This report looks at how companies can reach them and what the most…