Pharmas and biotechs are targeting increasingly niche patient cohorts and facing growing pressure to demonstrate the value of their products to patients, clinicians and payers alike. Understanding your stakeholders – what information, tools and resources they need from pharma when and through which channel – has never been more urgent.
In this playbook, we look at how a data-driven omnichannel strategy can help biopharmas better inform their customers to drive improved patient outcomes, covering:
- How to integrate disparate data sets to understand the pharmaceutical marketplace
- How to understand market dynamics, physician preferences and patient needs so you can build future-focused strategies
- How to navigate change through a collaborative and coordinated three-step process
