Engaging key accounts: Understanding provider and payer influence on patient care, regional dynamics and therapeutic areas

Part 1 – Payer perspective

Discover key use cases where market-focused intelligence can be used to fine tune and accelerate commercial strategies. Answer key questions such as:

• How do I understand payer strategy and operations?
• What is happening in my market or segment of interest, and how will that affect my business?
• How will changes in premiums, deductibles, coverage changes and other elements of benefit design help or threaten my business?
• How are payers interacting with or influencing the provider sector, and what implications does this have on my market?

Part 2 – Provider perspective

Understand provider influence on patient care, regional dynamics and therapeutic areas. Answer key questions such as:

• How do I understand which provider systems have the most influence and control?
• Which systems have been most aggressive at adopting risk-based contracting and enrolling their own health plans members?
• How much are these factors impacting access to specific therapies? What do claims data indicate about patient populations and medical/drug utilization?
• How are payers interacting with or influencing the provider sector, and what implications does this have on my market?