CFN InsightTM: Journey mapping software that drives customer success
Journey mapping software is no longer just about producing a static snapshot of a customer journey. Journey mapping “2.0” takes a much broader approach by utilizing the journey map as a company-wide framework through which you can manage all touchpoints and ultimately make dramatic improvements to your Customer Experience.
Deeply understand and improve your customers’ journeys
CFN Insight™ is the most advanced SaaS-based journey mapping software on the market. It is so advanced, the Customer Journey Map is only the start of what you can do.
Want to understand your customers better? Want to improve retention and optimize the CX improvements that drive financial results?
With CFN Insight™, you can identify every customer touchpoint, assign a business owner who is accountable for improving the appropriate metrics and success of their touchpoints, and who can manage the workflow of changing and improving your overall CX.
Combined with multiple touchpoint visualizations, action scorecards, and robust reporting, your business will be able to drive real action and change that leads to financial results. We’ve seen the Journey Mapping process work astonishingly well, and we know CFN Insight™ will be the centerpiece of every customer-centric company’s CX improvement program.
It is so much more productive and profitable to keep the customers you already have. CFN Insight enables you to identify and prioritize the customer pain points that quickly make a real difference in keeping your customers engaged and delighted.
Being able to assign owners to customer touchpoints makes all the difference. This drives accountability, action, and change which means the customer touchpoints and overall experience are constantly being optimized.
Even before you acquire a customer, understanding and addressing where their pain points collide with their “moments of truth” will reduce sales friction, potentially leading to higher conversion rates at every touchpoint in the sales process.
With dozens of visualizations, map views, charts, scorecards, and reports, you and your executive team will have much better customer intelligence to make smarter and faster decisions in becoming a ‘Customers First’ business.
Utilizing the Journey Map as a framework for documenting customer experience data, as well as colleague collaboration, and corporate goals means the Journey Map becomes a critical business system for managing culture change.
Manage customer success
If your company values the Customer Experience it delivers – how are you measuring and managing CX improvements? A customer-driven journey map framework like CFN Insight is by far the most effective method.