Trademarks Case Studies

Opening a new world of international trademarks

As more and more Chinese brands are going global, trademark owners are facing the complex challenges that come with it. Lack of familiarity with foreign trademark law, paired with limited access to effective searching and monitoring may lead to additional expenses, extended timelines and unexpected processes. With experience providing international trademark services for 5,000+ Chinese […]

How British American Tobacco cultivates new brands at the speed of global markets

As in other consumer industries, brands are central to British American Tobacco’s (BAT) business. With innovation at the core of the company’s global growth strategy, the inhouse legal team is tasked with performing rapid research for a continuous stream of new brands destined for markets around the globe. In this case study, BAT Trade Mark […]

Strategies for clearing and protecting seasonal and service line brands

Just because they aren’t primary brands doesn’t mean secondary brands aren’t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent real value to their owners—and real potential risk of infringement if they aren’t cleared properly. In this white paper, Grace Han […]

Getting the most out of Watch on SERION™

Phonetic and Orthographic Computer Analysis (POCA) is a technology used by the U.S. Food and Drug Administration (FDA) to evaluate proposed drug names for their potential of confusion with existing names. Watch on SERION now offers POCA scoring to help trademark professionals prioritize watch results. In this case study, Bruce Longbottom, Senior Trademark Counsel for […]

How Bugnion SpA reduces risk, cost and time when clearing trademarks

Globalization. Tight budgets. Tight timelines. Trademark professionals are under pressure to clear brands faster and more cost-effectively than ever before. Finding innovative ways to save time and money, without compromising quality, is a priority for trademark professionals today. In this case study, trademark attorney Simone Galletti Verducci of Bunion SpA discusses how Thomson CompuMark helps […]

Protecting Latin American trademarks in the global economy

Effective August 30th, Mexico is introducing an opposition period for new trademarks. Under the new system, trademark applications will be published within 10 working days of their filing date. Then, any third-party has the right to file an opposition for one month after the application’s publication date.

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