Case Studies

Strategies for clearing and protecting seasonal and service line brands

Just because they aren’t primary brands doesn’t mean secondary brands aren’t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent real value to their owners—and real potential risk of infringement if they aren’t cleared properly. In this white paper, Grace Han […]

Getting the most out of Watch on SERION™

Phonetic and Orthographic Computer Analysis (POCA) is a technology used by the U.S. Food and Drug Administration (FDA) to evaluate proposed drug names for their potential of confusion with existing names. Watch on SERION now offers POCA scoring to help trademark professionals prioritize watch results. In this case study, Bruce Longbottom, Senior Trademark Counsel for […]

How Bugnion SpA reduces risk, cost and time when clearing trademarks

Globalization. Tight budgets. Tight timelines. Trademark professionals are under pressure to clear brands faster and more cost-effectively than ever before. Finding innovative ways to save time and money, without compromising quality, is a priority for trademark professionals today. In this case study, trademark attorney Simone Galletti Verducci of Bunion SpA discusses how Thomson CompuMark helps […]

Protecting Latin American trademarks in the global economy

Effective August 30th, Mexico is introducing an opposition period for new trademarks. Under the new system, trademark applications will be published within 10 working days of their filing date. Then, any third-party has the right to file an opposition for one month after the application’s publication date.