Non-traditional Marks - register and protect your mark


Non-traditional trademarks have always come under traditional debate. Nevertheless, today they are gaining in popularity given the evolution of new technologies, the increasing need for innovative brand strategies and the changes in the legal framework regarding their registration.

Today the case law relating to non-traditional marks is more than ever useful to defend your mark in front of courts or IP offices.

Is my motion mark considered distinctive by the case law?

How to retrieve non-traditional marks in Darts-ip?

Different choices you have : Smell, Sound, Touch, Media, Movement, Position, Taste.













Position and media example


Darts-ip provides global information and analytics that support IP prosecution and litigation activities. Through our platform, IP professionals gain unparalleled insights into IP rights, companies, jurisdictions, legal topics and market trends.

Darts-ip users can quickly search and track nearly 4 million cases covering trademarks, patents, copyrights, designs & models, domain names, and unfair competition. A dedicated team of local legal experts, in partnership with cutting-edge AI and machine learning tools, extract key data points from each case.

From prosecutors to litigators, R&D to business intelligence experts, Darts-ip’s smart tools help win cases, build strategies and identify new opportunities.