Whether prioritizing internal candidates for further development or deciding which early projects to in-license, choosing the right target is essential to increasing the chance of successfully launching your drug.
Selecting the wrong target in early drug discovery can waste time and money, and eventually result in failure of the program. Winning the race to be first-in-class is potentially lucrative but inherently risky, while being best-in-class requires an asset to be clearly differentiated from the competition.
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