Taking the Pulse U.S. 2016 – Hospitalists Segmentation

Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand hospitalists digital behavior and pain points, identify emerging content and service opportunities, and optimize their cross-channel HCP engagement strategy.

Questions answered in this report:
• How is the changing healthcare system effecting the way physicians manage their patients and make clinical decisions?
• How are physicians currently using telehealth to support clinical decisions and what role can pharma play?
• How can pharma partner with EHR vendors to best support physicians outside of their digital properties?
• How can pharma partner with non-pharma properties to stay in front of physicians?
• What role does online video and social networking play in clinical decision making?
• How are smartphones and tablets used for clinical information?