Physician Multichannel Insights | 2022 | Phase II | Re-Taking the Pulse | UK+EU4 | Medical Oncologists | Segmentation

Physician Multichannel Insights | 2022 | Phase II | Re-Taking the Pulse | UK+EU4 | Medical Oncologists: (Segmentation Reference Data Deck)

 

Our 2022 Study among physicians provides significantly more detailed insights on the information seeking behaviors (content needs and channel preferences) of both, primary care physicians and key specialists.

To provide this greater level of details, our physician study runs in two different phases, each covering different topics, and each phase producing a separate specialty-specific report.

Phase II or Re-Taking the Pulse was fielded during August to September 2022 and it explores how physicians use key channels, content and user experience elements to make clinical decisions, with insights and recommendations to enable better content and user experience by channel.

Topics covered within Phase II – Re-Taking the Pulse®

Channel Usage Covered

  • Manufacturer (pharmaceuticals and medical devices) websites
  • Non-manufacturer websites
  • Social/Online peer interactions
  • Conferences
  • EHRs
  • Reps & MSLs

 

Channel Benchmarking

 

  • Content and user experience elements across each of the above-mentioned channels
  • Insights on optimal brand/product level messaging or sponsored content

 

Channel Usage Trends

  • Content type consumed by channel
  • Valuable content elements in each channel 
  • Key user experience elements by channel

This report contains the underlying data from Phase II – Re-Taking the Pulse specific to UK+EU4 Medical Oncologists (n= 138)

 

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