Physician Multichannel Insights | 2022 | Phase II | Re-Taking the Pulse | US | Pediatricians

Our 2022 Study among physicians provides significantly more detailed insights on the information seeking behaviors (content needs and channel preferences) of both, primary care physicians and key specialists.

To provide this greater level of details, our physician study runs in two different phases, each covering different topics, and each phase producing a separate specialty-specific report.

Phase II or Re-Taking the Pulse was fielded during August to September 2022 and it explores how physicians use key channels, content and user experience elements to make clinical decisions, with insights and recommendations to enable better content and user experience by channel.

Topics covered within Phase II – Re-Taking the Pulse®

Channel Usage Covered:

  • Manufacturer (pharmaceuticals and medical devices) websites
  • Non-manufacturer websites
  • Social/Online peer interactions
  • Conferences
  • EHRs
  • Reps & MSLs


Channel Benchmarking


  • Content and user experience elements across each of the above-mentioned channels
  • Insights on optimal brand/product level messaging or sponsored content


Channel Usage Trends

  • Content type consumed by channel
  • Valuable content elements in each channel 
  • Key user experience elements by channel


This report contains the underlying data from Phase II – Re-Taking the Pulse specific to US Pediatricians (n=50) with insights

Please refer to the analysis of this data within the corresponding summary deck.