ePharma Physician 2016 – Strategic Insight – Pharma must offer more than product-focused digital resources to engage U S physicians in 2016

Today’s U.S. ePharma Physician expects pharmaceutical companies to offer not just digital information and services related to drugs and treatments, but additional patient-related and value-added services as well. This Strategic Insight provides an overview of some of the key trends in physician digital info-seeking behaviors on pharma websites, and highlights the demands and opportunities that are critical for pharma marketers to address in 2016 and beyond.

Questions answered in this report:
What digital resources do physicians use and want from pharma in 2016? How impactful are pharma digital resources on physician prescribing decisions? What channels do physicians rely on most to learn about new resources from pharma?