ePharma Consumer 2015

ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how patients and caregivers want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.

The study was fielded among 6640 online adults ages 18+ in the United States in Q4 2015. Data can be segmented by 50+ patient and caregiver categories, including diabetes, arthritis, multiple sclerosis or cancer patients.

Questions answered in this report:
• Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?
• TV to digital: How are TV viewing trends impacting pharma’s opportunity to reach and engage consumers?
• Advertising engagement: How can pharma improve the effectiveness of their ads?
• Value-added services:  What tools and services are patients looking to pharma to provide and which will improve patient adherence?