ePharma Consumer 2014 Consumer Research Module Brand awareness, digital decision-making and consumer attitudes toward pharma online

ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring the behavior and preferences of U.S. consumers who are online for pharma and prescription drug information. The study is fielded annually in Q4. For 2014, a total of 6,601 U.S. adults (ages 18+) were surveyed online.